Agency: Anthology Marketing Group
Client: Hawaiian Airlines

**2012 Telly Award Winner **

About:
Hawaii Bouldering was a collaboration project between Unreal Hawaii and Berad Studio that explores the extreme sport known simply as “bouldering.” Bouldering is a form of rock climbing that doesn’t involve ropes or harnesses, rather they employ large “crash pads” positioned beneath rock structures to dampen the climbers fall. It’s an amazing sport of strength, strategy and skill and we were privileged to have an in depth look with some of Hawaii’s top climbers.

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