Hawaiian Airlines

Olelo Hawaii

Normalizing the Hawaiian language

 

History is often preserved in art, dance, story or tradition,

but it is in the native language of a people that identity is most obvious.

It is a privilege to tell the culturally significant stories in our English language, but recently, we were given the challenge in not only capturing people speaking in the Hawaiian language, but producing micro-documentaries exclusively in ‘Olelō Hawaii (Hawaiian language).

Capturing the stories of fluent Hawaiian speakers without compromising the quality of how we tell stories was a challenge. We leaned into and trusted our natively fluent clients to help us conduct interviews in Hawaiian which we then pre-edited by Mauna Burgess, who has been casually speaking Olelō Hawaii most of his life, but more recently become a student of the language.  This stretched every Hawaiian language muscle in his body and we couldnʻt be more proud of the way these stories ended up.

It was an honor to work on such a meaningful project.

Ryan Roback

I ka ‘ōlelo nō ke ola | In our words, there is life

In celebration of mahina ‘Ōlelo Hawai‘i (Hawaiian Language Month), Hawaiian Airlines followed three employees to share their journey in learning and implementing ‘Ōlelo Hawai‘i into their everyday lives. This video features Ryan Roback, who serves as one of Hawaiian Airlines’ SOCC (System Operations Control Center) Managers. Ryan reflects on the beginning of his ‘ōlelo Hawai‘i journey in college, its importance and its role in his and his family’s lives.

Malia Kruger

Ka Moemoeā: A Dream Come True

Flight attendant, Mālia Kruger, shares how ‘ōlelo Hawai‘i (Hawaiian language) has been an essential pillar in her life, her family’s lives and her community. From children’s book author, specializing in storytelling through our Islands’ native tongue, to becoming a flight attendant, Mālia continues to pursue her passion and mission of normalizing ‘ōlelo Hawai‘i throughout the world.

Jason Ryuseki

Ma ka Hana ka ‘Ike: Through the Work Comes Knowledge

Cargo Chief Agent, Jason Ryusaki, shares how his love for music piqued his interest in learning #OleloHawaii​. We invite you to listen to his story of how fishing and farming (and the lessons it taught him) helped him in his journey of learning and speaking the Hawaiian language